A strategic transformation initiative addressing the long-term sustainability of the Jamaican Canadian Association. Organizational analysis, systems thinking, and business model innovation informed a roadmap for strengthening community engagement, governance, programming, and financial resilience.
Strategic Design ◦ Organizational transformation ◦ Service design
Methods: Participatory design ◦ Co-design ◦ Business model canvas ◦ Theory of change ◦ Journey mapping
Client: Jamaican Canadian Association
Collaborators: Carrie Emblem ◦ Gregorio Magarelli ◦ Martha Chomyn ◦ Shreya Chopra
How can the Jamaican Canadian Association remain financially sustainable while continuing to grow its impact and relevance within the community?
Overview
Developed in collaboration with the Jamaican Canadian Association (JCA), this project addressed the challenge of strengthening the organization’s financial sustainability while preserving its role as a cultural and community hub. Like many community organizations, JCA faced financial pressures during the COVID-19 pandemic while seeking to continue its cultural programming and services.
Working closely with the client, our team analyzed JCA’s existing business model and explored opportunities to diversify its revenue streams. The resulting strategic roadmap proposed a redesigned revenue model centred on tiered memberships, community co-creation activities, and a value-exchange marketplace, supported by an implementation roadmap and theory of change.
Process
Outcomes
- Strategic roadmap
- Proposed business model
- Theory of change
- Implementation roadmap
- Strategic plan presented to the JCA Board
